Customization is at the heart of the Harley-Davidson experience, rooted in a legacy that dates back to the post-war era when riders began modifying their bikes to reflect their individuality. What started as a practical evolution has become a defining part of motorcycle culture—giving every rider the freedom to create a machine that’s as unique as their journey.
"Motorcycles have always been dramatic. They are not for everybody and never will be. This is a product that people can take to an extreme as a means of self-expression."
Willie G. Davidson
The Custom Movement we experience today was born out of the Second World War. It was Harley-Davidson® who adapted a number of their bikes to meet the needs of the armed forces - they were loved by many. Following the War, as the economy started to reestablish itself, motorcycles became increasingly popular, riders started using their bikes to express themselves and stand out from the crowd.
At Harley-Davidson® we continue to support this passion today and offer a vast array of Parts and Accessories to inspire you.